Great SEO practices should help you rank better in SERPs and give potential customers valuable information at the same time. Brand links achieve both while helping your company’s name gain recognition online.
The way we handle brand links at Invalley is simple. We build pages with your company’s information on many high DA websites around the web. You can think of these as online business cards, which we scatter around so they’ll be found by search engines and potential customers alike. This helps boost your visibility and your SEO.
Want to know more? Check out our Brand Links service page here.
This is a bit about how our process works for these subtly powerful links:
Step 1 – Discussing Details
As with all services provided by Invalley, the client is at the helm of the brand link building process. The first step of our process is discussing the details of the order with the you. We will collect crucial pieces of information, such as company name, homepage, target keywords, target URLs, anchor text preference, etc.
If you have experience with SEO services, you’ll be able to customize your order just the way you like it. If you don’t, we’ll help you provide the information we need, and then we’ll take care of the rest for you.
Step 2 – Content Creation
Once we have the details of the order, our content creation team can get to work. We’ll use the information you provided and the information found on your website to create 10 unique pages containing all the key information a customer would need about a company.
Brand content looks similar to what you would see in an “About Us” page. Our writers will introduce your company, give potential clients an overview of your services, and include your company’s contact information at the end of the article.
The content will contain your desired target keywords and the links you chose, both included in a natural and non-promotional manner. The goal is for these pages to be as informative and complete as possible, so they’ll provide real value to potential customers.
Step 3 – Link Building
Once the content creators are done, it’s time for our team of link builders to get to work. These experts will be in charge of creating accounts and publishing content across several different high DA websites that commonly publish this type of content. These include sites like About.me, Wiseintro.co, and Crunchbase.com.
Our detail-oriented team of link builders will make sure that the content is published following your specifications. They’ll also be sure to include links to your brand’s social media profiles throughout the pages. This will further boost the potential reach of these pages, and it’ll help customers reach your brand using their preferred communication channels.
Here’s what the final result will look like:
Step 4 – Reporting Back
Once the content is done and the links are live, you’ll receive a list with all the brand links we created for you. You’ll also have access to the username and password of the accounts used by the link builders, so you can use those accounts to publish more content or run other campaigns in the future. Those can also be used to update your company’s information on those pages, should that ever be necessary.
Here’s the template we use: