how long do backlinks take to index and show up invalley

How Long Do Backlinks Take to Index?

Indexation: the final frontier of backlinking. Or, at least the last step, and sometimes the most frustrating.

You’ve spent hours (or dollars) on a great link building strategy and you’ve done everything right. How long will it take to show returns? Why aren’t your backlinks showing up yet? What can you do about it all?

The ultimate, broadest answer is that Google will do what it wants as always, and sometimes you run into some outliers that you just can’t solve. Don’t worry though, this shouldn’t happen often.

In fact, there’s a lot you can do to help with indexation. Let’s dive into a few of the methods we use at Invalley with our Monthly Mix packages.

First off, how long does it take backlinks to index?

There’s no right answer here, it depends on a lot of factors. The first thing you should know is that it is not uncommon for links to take up to 5-10 weeks to rank and start impacting your site.

That said, that is a more extreme example, and there’s a lot you can do to speed it up. Before I get there though, there’s a few things you need to consider.

If you’re a newer site, it will probably take you longer to see things indexing. Tangentially, even if you have an older domain, if you have a minimal backlink profile, again, you might see some stagger there.

It’s important to know that in many cases, SEO is a strategy you work on monthly, and more often quarterly, not daily or weekly, especially at first.

Circling back though, it genuinely isn’t all doom and gloom on this front. There is a lot you can do to help out indexation.

Build Tier 2 Backlinks

As I mentioned in our nofollow link article, tier 2 backlinks can be immensely valuable for passing DA, even when your primary backlink is a nofollow. Well, they’re also pretty valuable for indexation.

Let’s say you build a link on a great forum that has dofollow links, and you can’t seem to get it ranking. Building contextual links (as always, within high quality content) pointing to that forum post helps to build the “link network” that Google loves to see. It also helps to get things ranking more quickly.

Build links on high quality domains and websites.

Our links at Invalley, especially for the premium links, tend to rank very quickly, often in days to a couple of weeks (a lot more quickly than the common 5-10 weeks).

To put it bluntly, our premium links are being built on domains with a huge backlink profile, a ton of domain history, high DA, and low spam scores. These sites are going to get crawled more quickly, and much in the same way that they’re incredibly powerful for DA, they’re incredibly visible too. You’re going to see high quality guest post links ranking more quickly than your first Quora link.

Get into Google Search Console, and submit your site for indexing.

This is a pretty simple one to follow. If you don’t have Google Search Console yet, get it. If you do, submit your sitemap for indexing if it hasn’t been crawled recently.

This isn’t the be-all-end-all solution it might seem like. There is no reason to believe that doing this every time is going to result in a vending machine-like effect of coin in, indexation out. That said, it can and does help.

I like to do it every time we post a new article or I notice some new backlinks.

Get sharing on social media!

Don’t go crazy; you may not hurt your SEO but you’re not going to impact your indexation by sharing the article that just linked to you 100 times.

That said, make a habit of sharing articles you wrote or received a feature in to your personal pages, Twitter, LinkedIn, wherever makes sense.

Personally, I wouldn’t spend money directing an entire prospecting campaign to another website that I can’t monetize or retarget from, but you could sponsor a post to get some visits and social proof from it as well. Make it work in your holistic strategy!

Should you use pings or other indexation tools?

The best piece of advice I can offer you is that if it seems automatic or easy, it’s probably not going to help and can likely hurt. A lot of people swear by pings, indexation tools, and the like. I haven’t seen tangible results that I was confident were 100% safe from potential penalties, which means I avoid these types of solutions.

Just keep in mind that if it ends up hurting you in the long run, it’ll take longer to recover than it will if you exercise some patience and get your links to rank.

What questions do you have? If you want to know more about indexation, or how we build tier 2 links for our campaigns for super speedy indexation, drop me a line here. I’d love to chat!

where do backlinks and anchor text go in a guest post for seo

Where to Put Backlinks in an SEO Guest Post

If you’ve followed our content enough, you’ve probably noticed that we repeat one thing fairly regularly: “SEO doesn’t work that way anymore.”

The reason we’ve been able to effectively consult and execute on SEO work is because we go out of our way to keep up with best practices and ultimately do what is best for our client and their ranking strategy.

So with that in mind, I’d like to touch on a few misconceptions and questions about backlinks, guest content (and content in general), and how to make the most of them.

Where should I put a backlink in a guest post or article?

Back in the day (yeah, I said it, and now I feel old) link location mattered a whole lot more.

There was conventional wisdom that the earlier in a piece of content a backlink showed up, the more weight or value it had. That conventional wisdom does not still apply in 2021 (and for future readers, I can almost guarantee it doesn’t apply to you now).

Search engines are primarily concerned with content quality and user experience; the “first paragraph” stuff is a technical SEO strategy that won’t get you anywhere anymore. Now, it doesn’t necessarily hurt you if the link happens earlier on, but the general idea is that the impact is perfectly neutral.

What DOES matter is that it’s within the content body. Links in a footer, menu, or even sometimes an author profile, won’t generally have the same impact, if any. But when a good link is naturally included in amazing content, what matters is that it shows up in the content body, not where in the body it lives.

Should I use keywords in my anchor text?

Yes, but don’t try too hard. What do I mean by that? Let me give you a couple of examples, and you tell me what reads better:

The first one shoe horns in this “anchor text for SEO” keyword; it reads like garbage and this is pretty easy for most people who know a thing about SEO to spot. This isn’t exactly a surefire way to a penalty, but the reality is that Google’s smart enough to figure out what the content is about without you stuffing exact match keywords into your anchor texts.

It matters more that the content on both ends are relevant to each other, high quality, and that the anchor text is natural. If it’s overly keyword heavy, or forced, it CAN work against you.

Case in point: don’t worry so much about stuffing keywords into anchor text.

Side note: this applies to keyword density as well. If your post is about financial tools for millennials, don’t stress about getting that exact keyword in 8 times. If your content is good, it’ll occur naturally and you shouldn’t have to worry about density or match types.

What are naked URLs, and should I use them?

Naked links, or naked URLs, are links without any anchor text, like this: https://invalley.com

Google has openly stated that without anchor texts, context for the link is more difficult and we can reasonably imply that it may be less impactful. However, as with anything else, use when appropriate.

Resource pages, bottom of your content sourcing, etc. As with anything else, using this in a straightforward way that’s natural is the key here. Don’t go out of your way to avoid or prioritize these.

Should I build multiple links in the same piece of content or the same URL?

There’s really no reason to bother making this a priority. Again, think about how far the algos have come. We’re past the days where that’s going to trick a search engine into giving you higher DA or “more link juice”.

If you truly, legitimately, have a good reason to build a second or third link in the same piece of content, and you believe it’ll help content quality, sure go for it. But mostly, don’t get stuck on the idea that it’s going to bring you double the results.

Putting it all together:

We’re big on practicing what we preach. With our premium links, we focus on what matters most: content quality. Does that mean we ignore keywords, or basic SEO value? Heck no, our job is to help you rank higher after all.

But it does mean you can always rely on us not to get hung up on the things that won’t help you, or might even hurt you these days, and that at the end of the day your content is going to be stellar (and your link totally white-hat).

why are nofollow links important for seo invalley

Why Are Nofollow Backlinks Important for SEO?

We’ve been doing link building for 10 years; some things change rapidly but others stay the same. One common theme among many of our clients over the years is a preference for dofollow links.

Why? Well, obviously, that’s where the “link juice” is coming from. At least, that’s where it’s *directly* coming from.

Is this a bad thing? Not necessarily, but as with anything else in the SEO world, it depends what your broader strategy looks like.

So with that said, let’s talk about the dofollow vs. nofollow element of your backlink profile.

Should You Primarily Build Dofollow Backlinks?

Like I mentioned above, some clients only want us to build dofollow backlinks.

When is this a good idea?

  • When you already have a lot of links and link types.
  • When you’ve got limited resources, and need the most bang for your buck with a small quantity of links and budget.
  • When you have a long-term plan for diversity in your backlink profile.

When is a dofollow-only strategy a bad idea? Any time the above statements are not true, or mostly true.

We talked a lot in this blog about spam penalties and how to avoid them. If you want a deeper dive into the technical and algorithmic side of this, you might want to check that out.

As it specifically pertains to nofollow links, though, the key here is maintaining a natural backlink profile.

Gone are the days where you can focus on the technical aspects of Google’s ranking algos. Seriously, you won’t beat them anymore. They’re too heavily focused on quality of content and user experience. When Google sees a ton of dofollow backlinks, it’s pretty obvious that link building has been done in an unnatural way that’s probably not best for users.

The search engines assume that a great site will have a mixture of sources wanting to reference them, regardless of ranking competition. Now, like I said before, maybe you have plenty of volume and a good mixture of link types, but your DA is struggling.

In that case, go crazy on dofollow links and get that DA moving, but otherwise, slow and steady is going to win your race here.

Now, I’ve run and built a lot of websites. I know how it feels when you get to the point where you feel like you’re spending time or money on the stuff that’s not going to directly impact your bottom line, or visibly impact a KPI like domain authority. It can feel demoralizing and monotonous. Trust me, it’s better than spending your year recovering from a bad spam score.

Beyond that, though, there’s a lot of value in nofollow links that people often miss.

How You Can Get the Most Out of Building a Nofollow Link

Stop thinking solely about your DA; it’s one metric in a sea of many that need to work together to help you rank higher. Even if you tripled your DA, it might not necessarily be enough to get you ranking #1.

Start thinking about link building as an ongoing, holistic strategy wherein your primary goal is to show Google how much value you have. I liken it to a sales pitch. Imagine if you walked into a sales presentation and only talked about how good your pricing or your customer service team is, but not about how you can actually benefit your prospective client. Those are all great points, but you’re not showing any tangible value, and you’re not going to close that sale.

Here’s another secret: nofollow links can and DO pass some great DA if you do it right.

Yep, you read that correctly. The reason, simply put, is tier 2 backlinks. For those of you who don’t know what a tier 2 backlink is, it’s essentially a backlink pointing at a backlink you’ve built.

For example, maybe you’ve built a link on Wikipedia, and it’s nofollow. It’s not directly passing you DA, but all of a sudden this great source of information picks up 100 different backlinks as a source of information for other articles in your niche. Those secondary links are passing DA to you.

This comes full circle to why content is still, and probably always will be, king, and why quality is better than quantity, even in the nofollow world.

All of this plays into the way we do things at Invalley. Our Monthly Mix packages focus on powerhouse DA and direct impact, but also white-hat, organic, natural link building. The result is a long-term strategy you can actually scale against, without the fear of penalties.

Get in touch with us here to learn more about how we can help if the DIY approach just isn’t cutting it for you.

how many backlinks needed to rank invalley blog

How Many Backlinks Do I Need to Rank?

A question we get often is how many backlinks someone needs to get their site ranking. We love it when people come with a lot of excitement about results, but there’s an opportunity for education here.

There’s no such thing as a magic number to get you ranking, even in the context of your own niche. Search engines are way more advanced than most of us can wrap our heads around, but there’s plenty of data you can use to figure it out.

Here, we’ll walk you through a high-level analysis that we can do to inform a backlink strategy for a hypothetical project.

First things first, figure out your own link metrics with a tool like Moz Bar.

There are a lot of great SEO tools on the market, but for the sake of this tutorial we’re going to use Moz Bar. I’m using the free version in this analysis.

Let’s say you want to rank your homepage for the keyword “escape rooms Salt Lake City”. What does “World of Escapes” (which is position 4 in this SERP) need to do to compete with the 3 sites above them?

Well, let’s look at their metrics first. Their homepage has a page authority of 33 with 8 links, and an overall domain authority of 25 with a low spam score. Not a bad start. Now compare that to the top 3 rankings for this SERP:

At a glance you may notice that the number of total links goes down incrementally the further down the results you go.

We can extrapolate to an extent that we need to focus on quantity to compete. You don’t want to sacrifice quality to do it, but this particular website has some obvious catch up work to do.

To that end, some good starting points might be:

  • Citations
  • Projects like our Monthly Mix, for example
  • Broken link building with a great resource page

Great, so that’s all, right?

Unfortunately, it’s not that simple, at least not always. That’s just our starting point. What about domain authority and page authority?

Escape on 13th has, by FAR, the lowest DA of the bunch but it’s number 2. The site we’re trying to rank has the second highest page authority but it’s in last place. The number 3 site has a domain authority just barely shy of the number 1 competitor.

Confusing right? Here’s the secret: the one common denominator of this analysis is that the site ranking at #1 consistently has the best metrics. That tends to signify a lot of quality content, consistency, and natural growth.

It’s unlikely that just building 400 links, or just hitting DA40, or just hitting PA50 will be enough to knock them out of the first spot. Google is clearly favoring the site that’s “the complete package” in this instance.

So what the hell do I need to do to rank?

Don’t look at backlink metrics as separate goals. If you just chase volume, but don’t have any great editorial links, you risk a spam penalty and a stagnant DA. If you just chase high-DA dofollow links, but have no volume or diversity…that’s right, possible penalties.

In an instance like this, I’d suggest that the client combines some of the tactics above with something like PR outreach to get a good mix of volume, link types, and high-DA referrers. It’s sustainable, it’s safe, and it’s the only way you’re going to beat the website at #1 that understands the fundamentals of this strategy.

One last note about SEO factors for ranking. There are a lot of factors that contribute. On-page SEO, content quality, traffic, site performance, schema markup…backlinks aren’t the beginning and the end of the ranking conversation, but they are arguably still the single biggest factor.

Taking a holistic, data-driven approach to a backlink strategy is the best way to make sure you’re competing in the right ways for the keywords you’re after.

Curious how we can help? Check our our services page, or feel free to contact us here.

backlinks vs features invalley

Backlinks vs. Features

If you’ve checked out our Premium Link service, you’ve probably noticed that we have “feature” and “backlink” options available for most of our website offerings.

This has been a source of confusion for some, so we wanted to clear it up for you in our blog.

The simple answer is that a backlink is usually non-commercial and descriptive of the page we are linking to. We write a relevant blog post and include a natural backlink to our client. The anchor text in this post, for example, is “the most common reasons why startups fail”.

This is a live Invalley sample.

A feature is a full business feature or article on the topic of your choice. Want to talk all about the new product or solution your business has? We can do that. Maybe you want to publish an informative article on Newsmax about a topic that’s important to your industry. The feature option is what you want.

They read more like this article does:

This one too.

Some FAQ about this distinction.

Is the SEO value the same?

Absolutely. You get the exact same link regardless of which option you choose. If you’re on a budget, or you really only care about the DA, the backlink is just fine for you.

The benefit of the feature is that we can be as promotional as we want to. If you want a nice article to show off to clients or leads, or you want your link to be in an article that might rank for a certain topic, the feature gives you that opportunity.

Is content included? Can we submit our own?

For every service we offer, content is always included. It’s never separate.

Now, some clients want to provide their own content. Some publishers will allow that, but some won’t. We tend to suggest letting the content team do their thing, but talk to us if that’s something you have your heart set on.

I only see one option for some of these sites.

You’re not going crazy, some sites only have an option for one or the other. In other cases, like AP News for example, the format is a press release, and the feature/backlink issue doesn’t apply. Other publications won’t accept any kind of promotional content.

Do I get to see the content first?

Always, yes. We’ll either need to reach out to you for information to include in the piece, or we’ll be submitting a draft of the feature for you to give feedback before it’s published.

We’re big on transparency here.

To see all of our premium guest post offerings, you can login to our dashboard or head to our Premium Links page.

invalley backlink case study 210% traffic

210% Traffic Increase in 1 Quarter for an Ecommerce Client

Traffic is king. Domain authority, link volume, page authority, trust flow…there are dozens of different ranking factors and buzzwords in the SEO world, but the reality is this: none of it matters if you’re not getting traffic.

When we launch a link building campaign, we’re not chasing vanity metrics. We’re looking at what your site needs most and where we can deliver big wins in your niche. In this case study, we look at an ecommerce site with a LOT of competition and black-hat activity in their niche.

In a single quarter, we increased their traffic by over 210%. And we’re not talking about a couple hundred searches either:

(Change period is month-over-month)

Let’s dive into how it happened.

Disclaimer: Confidentiality

We have purposefully omitted names, keywords, and other identifying details that could clue readers into who this particular client is. They are in a competitive SEO space that is rife with black-hat SEOs, and we also sign NDAs when necessary to protect the proprietary marketing information of our clients.

We always put our clients’ privacy first, even if it means we have to redact some cool data from our case studies.

Organic Growth With Link Building

One of the best parts about the results with this client was it was clear that SEO drove the increased business. Oftentimes, we see agencies taking credit for huge gains, but see Analytics data that conveniently omits the fact that it all came from other channels.

For these guys, organic was the rockstar of their inbound traffic, by a lot. September 2020 reported 19.1k organic sessions; December 2020 closed out with 40.2k, more than a 210% increase in a single quarter.

Think about that for a minute. What would you do with double the revenue in less than 3 months? What’s more than that, SEO traffic doesn’t disappear the second you stop pumping money into it the way paid channels do.

This is real, sustained growth that isn’t reliant on liquid capital pumping into it every month.

How did we do it?

There’s no secret sauce here; we did content-focused, white-hat link building in the ways that have always worked (and always will).

For this website, you don’t see a giant spike in referring domains or link volume. It’s increased quite a bit, sure, but it’s been steady and sustainable. Take a look at some of these screenshots:

No dips and valleys, no sharp upwards trends, none of the garbage that gets sites penalized 3 weeks after they see their increase.

This is a big part of why we preach quality over quantity, and we don’t celebrate those vanity metrics we talked about earlier. You can get those crazy high, case-study-worthy spikes in revenue and traffic without going overboard on your strategy. Speaking of…

The Anatomy of a Well-Rounded Strategy

Variety is the spice of life, and it’s also the spice of an SEO strategy. We set clear goals based on data and focus on building a natural, user-friendly, high quality backlink profile that will position our clients for sustainable growth during and after their campaign.

No arbitrary numbers here. What is the DA, PA, spam score, link volume, and content quality of our client against the top 10 competitors in their SERP? That’s our target.

From there, we create links of all types, with all kinds of rel= attributes, with a focus on amazing content. Trust me, Google knows what’s happening when 1000 dofollow links come from badly written pages.

We blend strategies from packages like our Monthly Mix, which gives us the diversity and volume we need to be competitive, with services like our Premium Links. Those are guest posts and press releases on sites like Yahoo, AP News, Entrepreneur, and more that carry some insane DA with instant ranking power behind them.

Best of all, we make sure that all of our links have the individual potential to rank for snippets, tangential results, long-tail keywords, and more. That attracts tier 2 backlinks and qualified traffic, which is sometimes more valuable than the domain authority itself.

In short, we believe in doing it right the first time, and doing smart, holistic SEO work.

Interested in seeing what we can do for you? Get in touch with us here, or head over to our services page to learn more.

invalley bad link site penalties avoiding algorithm penalties on google

Site Penalties and Bad Backlinks:

What they are, how to avoid them, and how to fix them.

The dreaded Google site penalty. Thousands upon thousands of sitemasters have relied on organic traffic for their success only to realize their search rankings, seemingly out of nowhere, plummeted.

But how do these penalties work, and what do backlinks have to do with them? More importantly, how do you avoid and fix these penalties when your business depends on your SEO success?

What are Google’s spam penalties, and how do they affect websites?

As you probably know, search engines use a lot of algorithms to determine the best sites to rank. After all, Google’s main goal is to provide the best experience (and the best search results) possible.

The reality is that marketers are clever, and business is competitive. There will always be black and gray-hat folks trying to figure out a shortcut to high rankings. Spam penalties are meant to limit this as much as possible.

When a site is penalized by Google, that site often experiences a huge drop off in rankings, and therefore traffic, and therefore sales, leads, or subscribers. Just ask JC Penny what that’s like for business.

By now, most people know that adding a bunch of keywords in hidden text doesn’t work anymore, but there are still plenty of people who try to take advantage of the search results. In terms of SEO, backlinks are the focus of most of them.

So what makes a backlink bad or good?

Remember, Google wants to provide the best possible organic results to its users so the short answer should be pretty easy to understand: links that are earned naturally or built manually are good.

You may have heard the terms PBN, link farm, or something else. What they all boil down to is that they’re sites or networks specifically built to link to people’s websites, and they don’t serve much of a purpose otherwise.

Oftentimes, programs and bots will be automatically spamming these kinds of sources, as well as places like blog comments or forums, with any and all backlinks they can create. There’s no contextual content, so the linking source is only looking to add SEO value, not actually citing the webpage as a source. Think of it as someone promoting their new business in an academic paper.

Other types of “bad backlinks” often come from sources filled with sensitive content, which are often either filled with spam or spam sites themselves (think adult sites, gambling, drugs, etc.).

Does that mean building backlinks is risky? No, not at all. If you’re manually building backlinks on good websites that are relevant to your business, you’re in white-hat territory. In general, you just need to ask yourself:

  • Is this a reputable site?
  • Is my link relevant to the content of the page or website?
  • Is it naturally placed? ^For example, this article is relevant to marketing, but it would be weird if I just stuck a link to a Moz piece about PPC right here.

If you’re more or less confident in your answers to that question, you’re in the clear. You can ask for links, suggest them, build them, and source them, but you can boil it down to simply asking if the link you’re placing has objective quality.

It also means you need to make sure you’re building a natural backlink profile. If you have thousands of dofollow links and 2 nofollow links, that can be a problem. If all of your links are coming from DA95 sites, it’s unlikely you earned or built those links in a white-hat way. If you have 5000 directory links but no editorial links…you get the idea.

Does that mean paid backlinks are risky? Yes. Now, I’ll clarify. Plenty of reputable agencies, including Invalley, charge for guest posts, placements, PR work, etc. That’s not the same as paying for a link.

Going back to the notorious JC Penny example, those are links that were pure payola. That is, money was paid directly to a website owner solely for the purpose of obtaining a backlink. It wasn’t genuine outreach, and it wasn’t for the purpose of improving quality of content.

You should never buy a link from a sitemaster, and you should never work with an SEO specialist who will not explicitly confirm that they do not buy links from webmasters.

How to Check Spam Scores and Vet Backlink Sources

There are a number of sources you can use to check site metrics, link metrics, and even your own website’s spam status. We’re not using affiliate links, we’ll try to point you in the direction of industry standard tools.

Checking Spam Score: Technically, this is a Moz-specific term. You’ll want to use Moz’s premium software to check this, but there are a number of free sources you can search for as well, and Search Console does offer a variety of options here too.

Vetting a Website: Of course, you can check THEIR spam score. You can also run a backlink analysis with Screaming Frog (that’s just my personal favorite) or any other number of tools online to see who is linking to them and what that looks like.

You should also dive into their content and see if anything seems misplaced, unnatural, or otherwise spammy.

When building backlinks with an agency or freelancer, always ask for samples. Make sure those samples show you where those links will be built, and not just the homepage.

How to Fix a Penalty

This could be a whole different blog topic, but here are a few basics.

First, disavow any spammy links you have, one by one. Google now has tools to do this, but this can also be done in robots.txt files and other back-end website sources.

Next, remove any garbage content that got you penalized by editing it or redirecting it to a better source on your website; it might be prudent not to just delete it and call it a day.

Finally, start building GOOD links. The more quality sources you have pointing at you, the more “convincing” your argument to the algos will be that you shouldn’t be suppressed.

How Does Invalley Help to Avoid Penalties?

We’ve heard horror stories about “the last guy” who did more harm than good with a website when they took a link building project. We get it, and it’s something that we’re careful about. We will never use automatic submissions, pay for placement, or take part in any other kind of link activity that can hurt your website.

We’re proud to say that all of our services are white-hat, and always will be.

A few indicators for quality we always use are:

  • Spam Score: We never build links on domains who will pass spam ratings to you.
  • DA/DR/TF: Having thousands of links from DA5 sites won’t help, and probably means a spam penalty is coming sooner than later. We take care to build links on sites with a variety of domain ratings, and with different link types, so that your backlink profile is natural.

The Monthly Mix package is one of the best examples of this. These packages build 20, 30, or 40 links taking into account the factors above.

Some examples of the links that come in this type of package are: https://snapguide.com/guides/make-your-own-tea-flavoured-lip-balm-vegan/ https://visual.ly/community/Infographics/home/smart-homes-future

Aside from just avoiding penalties, building a portfolio of manually submitted, white-hat links can also help to reverse the effects of an existing penalty.

While other services we offer focus on powerhouse DA links, the Monthly Mix does a little bit of everything, and the quantity element of this package can be huge in reversing negative SEO impacts from spam penalties.

If you’re interested in learning more, you can get in touch with us here, or head to our dashboard to place an order directly.

Invalley Case Study: The Power of 1 Link & 2 Weeks

The most common question we get asked is “Can you show us your results, and promise the same for me?”

It’s understandable, the SEO space is noisy and filled with black-hat, gray-hat, and generally worthless services from freelancers looking to make a quick buck.

This is one of the biggest reasons why we offer review copies at times to users on forums, job boards, and social groups. Review copies are simply a few free links that we offer in exchange for an honest review of our services.

In this case, we had a moderator from Builder Society offer up a review on one of our sales threads, and the results from just a few review copies were noticeable. The average page position, from 1 link, just 2 weeks after starting, increased by 14.

Here’s what happened.

To see more about our services, you can click here.

builder society logo

“Earlier when [Invalley] offered a review copy, I resisted because I’m always on here and I felt it’d be right to let others get first dibs. But they kept offering more and more so I eventually sent in a private message about testing the waters.”

Turn Around Time

I sent in that message on September the 1st, sent in my details on the 2nd, and by October 3rd I had a report in my hands. It truly was a “Monthly Mix” in that I got a mix of links right at the month mark. That strikes me as important, especially as an agency buyer needing deliverables for clients.

Customer Experience

The initial message exchange with Joost was fast, to the point, but also warm and friendly. That’s what I want as a busy person: someone who doesn’t waste my time but still makes me feel appreciated and human. It’s basic hospitality and if someone doesn’t have time for friendliness, then that tells me exactly where their priorities are (my wallet instead of my satisfaction).

After that I sent in my details in the Invalley dashboard they use that prompts you for the information they need for the packages you order (or get a review for). It was very clear, and was basically business information, social media pages, things of that nature so they can flesh out profiles for you.

What I Received​

I’m not sure what other reviewers got, but I know I was given a more substantial review so I could gain more insight into the process and share it here. Part of my testing on that was a simple request of “Please don’t include any press release links.” They followed this direction perfectly.

That meant I got 3 Q&A links, 3 List Links, and 3 Brand Links.

The Quality of the Work​

Zero complaints from me. The Q&A answers were well written and obviously created by a human. The List links look to have required even more effort, including the gathering of images, etc. The Brand links were probably required the least amount of content.

It’s more than good enough for clients to look at and be happy about it, especially at the price point and not having to go through these motions themselves.

The Results

These are the kind of links I consider “easy wins,” meaning that if you know about them and have the time and energy to do all the work required to get them, you can do it. I’d rather not, which is why I was interested in testing out this service.

They’re also “easy wins” because they’re additional referring domains that you’re not likely to get if you don’t set out to build them. It’s kind of a high-effort endeavor for what they are, which is perfect because that means your competitors likely don’t have links on most of these domains.

Let me give some context to this graph: At the time I took this screen capture I could only tell that Google had indexed one of the 9 links. Had they crawled the rest? I don’t know, but Ahrefs has found 3 of them already.

I think the safe assumption is that this ranking improvement starting around 9/15 on the graph is from only the one link I can confirm Google crawled and cached. So I suspect more improvements as they find more of them:

invalley backlinks case study graph

That’s a movement from around position 35 to 21 so far. I expect more and am going to work for it (I describe how below). This keyword is a 3,600 volume / KD 11 according to Ahrefs. This page had no prior links built to it or during this review process.

Final Word: A+ Service

If you have clients that need to spread their link wings at first, this is a great spattering of various powerful referring domains. If you’re an SEO for yourself, I say the same. These are great foundational links that I think anyone in the industry should have aimed at their sites.

The prices are more than fair for amount of labor that goes into creating these links. I’ve grinded it out by hand myself several times for various projects and I have to tell you, it’s soul-wrenching work. But it’s work that I think you must have done. Get it done with Joost so you don’t have to bother with doing it yourself.”

Ready to get started and build your site’s domain authority? You can start here!

Brand Backlinks: Build Trust & DA the White-Hat Way

Great SEO practices should help you rank better in SERPs and give potential customers valuable information at the same time. Brand links achieve both while helping your company’s name gain recognition online.

The way we handle brand links at Invalley is simple. We build pages with your company’s information on many high DA websites around the web. You can think of these as online business cards, which we scatter around so they’ll be found by search engines and potential customers alike. This helps boost your visibility and your SEO.

brand backlink page built by invalley

Want to know more? Check out our Brand Links service page here.

This is a bit about how our process works for these subtly powerful links:

Step 1 – Discussing Details

As with all services provided by Invalley, the client is at the helm of the brand link building process. The first step of our process is discussing the details of the order with the you. We will collect crucial pieces of information, such as company name, homepage, target keywords, target URLs, anchor text preference, etc.

If you have experience with SEO services, you’ll be able to customize your order just the way you like it. If you don’t, we’ll help you provide the information we need, and then we’ll take care of the rest for you.

Step 2 – Content Creation

Once we have the details of the order, our content creation team can get to work. We’ll use the information you provided and the information found on your website to create 10 unique pages containing all the key information a customer would need about a company.

Brand content looks similar to what you would see in an “About Us” page. Our writers will introduce your company, give potential clients an overview of your services, and include your company’s contact information at the end of the article.

The content will contain your desired target keywords and the links you chose, both included in a natural and non-promotional manner. The goal is for these pages to be as informative and complete as possible, so they’ll provide real value to potential customers.

Step 3 – Link Building

Once the content creators are done, it’s time for our team of link builders to get to work. These experts will be in charge of creating accounts and publishing content across several different high DA websites that commonly publish this type of content. These include sites like About.me, Wiseintro.co, and Crunchbase.com.

Our detail-oriented team of link builders will make sure that the content is published following your specifications. They’ll also be sure to include links to your brand’s social media profiles throughout the pages. This will further boost the potential reach of these pages, and it’ll help customers reach your brand using their preferred communication channels.

Here’s what the final result will look like:

screenshot of a completely built brand backlink page by invalley

Step 4 – Reporting Back

Once the content is done and the links are live, you’ll receive a list with all the brand links we created for you. You’ll also have access to the username and password of the accounts used by the link builders, so you can use those accounts to publish more content or run other campaigns in the future. Those can also be used to update your company’s information on those pages, should that ever be necessary.

Here’s the template we use:

sample of invalley's brand backlink report template

Want to get started with brand links of your own? You can learn more or get started here. To see all the link building packages we provide, click here.