how long do backlinks take to index and show up invalley

How Long Do Backlinks Take to Index?

Indexation: the final frontier of backlinking. Or, at least the last step, and sometimes the most frustrating.

You’ve spent hours (or dollars) on a great link building strategy and you’ve done everything right. How long will it take to show returns? Why aren’t your backlinks showing up yet? What can you do about it all?

The ultimate, broadest answer is that Google will do what it wants as always, and sometimes you run into some outliers that you just can’t solve. Don’t worry though, this shouldn’t happen often.

In fact, there’s a lot you can do to help with indexation. Let’s dive into a few of the methods we use at Invalley with our Monthly Mix packages.

First off, how long does it take backlinks to index?

There’s no right answer here, it depends on a lot of factors. The first thing you should know is that it is not uncommon for links to take up to 5-10 weeks to rank and start impacting your site.

That said, that is a more extreme example, and there’s a lot you can do to speed it up. Before I get there though, there’s a few things you need to consider.

If you’re a newer site, it will probably take you longer to see things indexing. Tangentially, even if you have an older domain, if you have a minimal backlink profile, again, you might see some stagger there.

It’s important to know that in many cases, SEO is a strategy you work on monthly, and more often quarterly, not daily or weekly, especially at first.

Circling back though, it genuinely isn’t all doom and gloom on this front. There is a lot you can do to help out indexation.

Build Tier 2 Backlinks

As I mentioned in our nofollow link article, tier 2 backlinks can be immensely valuable for passing DA, even when your primary backlink is a nofollow. Well, they’re also pretty valuable for indexation.

Let’s say you build a link on a great forum that has dofollow links, and you can’t seem to get it ranking. Building contextual links (as always, within high quality content) pointing to that forum post helps to build the “link network” that Google loves to see. It also helps to get things ranking more quickly.

Build links on high quality domains and websites.

Our links at Invalley, especially for the premium links, tend to rank very quickly, often in days to a couple of weeks (a lot more quickly than the common 5-10 weeks).

To put it bluntly, our premium links are being built on domains with a huge backlink profile, a ton of domain history, high DA, and low spam scores. These sites are going to get crawled more quickly, and much in the same way that they’re incredibly powerful for DA, they’re incredibly visible too. You’re going to see high quality guest post links ranking more quickly than your first Quora link.

Get into Google Search Console, and submit your site for indexing.

This is a pretty simple one to follow. If you don’t have Google Search Console yet, get it. If you do, submit your sitemap for indexing if it hasn’t been crawled recently.

This isn’t the be-all-end-all solution it might seem like. There is no reason to believe that doing this every time is going to result in a vending machine-like effect of coin in, indexation out. That said, it can and does help.

I like to do it every time we post a new article or I notice some new backlinks.

Get sharing on social media!

Don’t go crazy; you may not hurt your SEO but you’re not going to impact your indexation by sharing the article that just linked to you 100 times.

That said, make a habit of sharing articles you wrote or received a feature in to your personal pages, Twitter, LinkedIn, wherever makes sense.

Personally, I wouldn’t spend money directing an entire prospecting campaign to another website that I can’t monetize or retarget from, but you could sponsor a post to get some visits and social proof from it as well. Make it work in your holistic strategy!

Should you use pings or other indexation tools?

The best piece of advice I can offer you is that if it seems automatic or easy, it’s probably not going to help and can likely hurt. A lot of people swear by pings, indexation tools, and the like. I haven’t seen tangible results that I was confident were 100% safe from potential penalties, which means I avoid these types of solutions.

Just keep in mind that if it ends up hurting you in the long run, it’ll take longer to recover than it will if you exercise some patience and get your links to rank.

What questions do you have? If you want to know more about indexation, or how we build tier 2 links for our campaigns for super speedy indexation, drop me a line here. I’d love to chat!

where do backlinks and anchor text go in a guest post for seo

Where to Put Backlinks in an SEO Guest Post

If you’ve followed our content enough, you’ve probably noticed that we repeat one thing fairly regularly: “SEO doesn’t work that way anymore.”

The reason we’ve been able to effectively consult and execute on SEO work is because we go out of our way to keep up with best practices and ultimately do what is best for our client and their ranking strategy.

So with that in mind, I’d like to touch on a few misconceptions and questions about backlinks, guest content (and content in general), and how to make the most of them.

Where should I put a backlink in a guest post or article?

Back in the day (yeah, I said it, and now I feel old) link location mattered a whole lot more.

There was conventional wisdom that the earlier in a piece of content a backlink showed up, the more weight or value it had. That conventional wisdom does not still apply in 2021 (and for future readers, I can almost guarantee it doesn’t apply to you now).

Search engines are primarily concerned with content quality and user experience; the “first paragraph” stuff is a technical SEO strategy that won’t get you anywhere anymore. Now, it doesn’t necessarily hurt you if the link happens earlier on, but the general idea is that the impact is perfectly neutral.

What DOES matter is that it’s within the content body. Links in a footer, menu, or even sometimes an author profile, won’t generally have the same impact, if any. But when a good link is naturally included in amazing content, what matters is that it shows up in the content body, not where in the body it lives.

Should I use keywords in my anchor text?

Yes, but don’t try too hard. What do I mean by that? Let me give you a couple of examples, and you tell me what reads better:

The first one shoe horns in this “anchor text for SEO” keyword; it reads like garbage and this is pretty easy for most people who know a thing about SEO to spot. This isn’t exactly a surefire way to a penalty, but the reality is that Google’s smart enough to figure out what the content is about without you stuffing exact match keywords into your anchor texts.

It matters more that the content on both ends are relevant to each other, high quality, and that the anchor text is natural. If it’s overly keyword heavy, or forced, it CAN work against you.

Case in point: don’t worry so much about stuffing keywords into anchor text.

Side note: this applies to keyword density as well. If your post is about financial tools for millennials, don’t stress about getting that exact keyword in 8 times. If your content is good, it’ll occur naturally and you shouldn’t have to worry about density or match types.

What are naked URLs, and should I use them?

Naked links, or naked URLs, are links without any anchor text, like this:

Google has openly stated that without anchor texts, context for the link is more difficult and we can reasonably imply that it may be less impactful. However, as with anything else, use when appropriate.

Resource pages, bottom of your content sourcing, etc. As with anything else, using this in a straightforward way that’s natural is the key here. Don’t go out of your way to avoid or prioritize these.

Should I build multiple links in the same piece of content or the same URL?

There’s really no reason to bother making this a priority. Again, think about how far the algos have come. We’re past the days where that’s going to trick a search engine into giving you higher DA or “more link juice”.

If you truly, legitimately, have a good reason to build a second or third link in the same piece of content, and you believe it’ll help content quality, sure go for it. But mostly, don’t get stuck on the idea that it’s going to bring you double the results.

Putting it all together:

We’re big on practicing what we preach. With our premium links, we focus on what matters most: content quality. Does that mean we ignore keywords, or basic SEO value? Heck no, our job is to help you rank higher after all.

But it does mean you can always rely on us not to get hung up on the things that won’t help you, or might even hurt you these days, and that at the end of the day your content is going to be stellar (and your link totally white-hat).

why are nofollow links important for seo invalley

Why Are Nofollow Backlinks Important for SEO?

We’ve been doing link building for 10 years; some things change rapidly but others stay the same. One common theme among many of our clients over the years is a preference for dofollow links.

Why? Well, obviously, that’s where the “link juice” is coming from. At least, that’s where it’s *directly* coming from.

Is this a bad thing? Not necessarily, but as with anything else in the SEO world, it depends what your broader strategy looks like.

So with that said, let’s talk about the dofollow vs. nofollow element of your backlink profile.

Should You Primarily Build Dofollow Backlinks?

Like I mentioned above, some clients only want us to build dofollow backlinks.

When is this a good idea?

  • When you already have a lot of links and link types.
  • When you’ve got limited resources, and need the most bang for your buck with a small quantity of links and budget.
  • When you have a long-term plan for diversity in your backlink profile.

When is a dofollow-only strategy a bad idea? Any time the above statements are not true, or mostly true.

We talked a lot in this blog about spam penalties and how to avoid them. If you want a deeper dive into the technical and algorithmic side of this, you might want to check that out.

As it specifically pertains to nofollow links, though, the key here is maintaining a natural backlink profile.

Gone are the days where you can focus on the technical aspects of Google’s ranking algos. Seriously, you won’t beat them anymore. They’re too heavily focused on quality of content and user experience. When Google sees a ton of dofollow backlinks, it’s pretty obvious that link building has been done in an unnatural way that’s probably not best for users.

The search engines assume that a great site will have a mixture of sources wanting to reference them, regardless of ranking competition. Now, like I said before, maybe you have plenty of volume and a good mixture of link types, but your DA is struggling.

In that case, go crazy on dofollow links and get that DA moving, but otherwise, slow and steady is going to win your race here.

Now, I’ve run and built a lot of websites. I know how it feels when you get to the point where you feel like you’re spending time or money on the stuff that’s not going to directly impact your bottom line, or visibly impact a KPI like domain authority. It can feel demoralizing and monotonous. Trust me, it’s better than spending your year recovering from a bad spam score.

Beyond that, though, there’s a lot of value in nofollow links that people often miss.

How You Can Get the Most Out of Building a Nofollow Link

Stop thinking solely about your DA; it’s one metric in a sea of many that need to work together to help you rank higher. Even if you tripled your DA, it might not necessarily be enough to get you ranking #1.

Start thinking about link building as an ongoing, holistic strategy wherein your primary goal is to show Google how much value you have. I liken it to a sales pitch. Imagine if you walked into a sales presentation and only talked about how good your pricing or your customer service team is, but not about how you can actually benefit your prospective client. Those are all great points, but you’re not showing any tangible value, and you’re not going to close that sale.

Here’s another secret: nofollow links can and DO pass some great DA if you do it right.

Yep, you read that correctly. The reason, simply put, is tier 2 backlinks. For those of you who don’t know what a tier 2 backlink is, it’s essentially a backlink pointing at a backlink you’ve built.

For example, maybe you’ve built a link on Wikipedia, and it’s nofollow. It’s not directly passing you DA, but all of a sudden this great source of information picks up 100 different backlinks as a source of information for other articles in your niche. Those secondary links are passing DA to you.

This comes full circle to why content is still, and probably always will be, king, and why quality is better than quantity, even in the nofollow world.

All of this plays into the way we do things at Invalley. Our Monthly Mix packages focus on powerhouse DA and direct impact, but also white-hat, organic, natural link building. The result is a long-term strategy you can actually scale against, without the fear of penalties.

Get in touch with us here to learn more about how we can help if the DIY approach just isn’t cutting it for you.